You might think "radio" is a gadget you listen to, but it also means something else. Radio means sending energy with waves. In other words, it's a method of transmitting electrical energy from one place to another without using any kind of direct, wired connection. That's why it's often called wireless. The equipment that sends out a radio wave is known as a transmitter; the radio wave sent by a transmitter whizzes through the air—maybe from one side of the world to the other—and completes its journey when it reaches a second piece of equipment called a receiver.
Ocean waves carry energy by making the water move up and down. In much the same way, radio waves carry energy as an invisible, up-and-down movement of electricity and magnetism. This carries program signals from huge transmitter antennas, which are connected to the radio station, to the smaller antenna on your radio set. A program is transmitted by adding it to a radio wave called a carrier. This process is called modulation. Sometimes a radio program is added to the carrier in such a way that the program signal causes fluctuations in the carrier's frequency. This is called frequency modulation (FM). Another way of sending a radio signal is to make the peaks of the carrier wave bigger or smaller. Since the size of a wave is called its amplitude, this process is known as amplitude modulation (AM). Frequency modulation is how FM radio is broadcast; amplitude modulation is the technique used by AM radio stations. .
When you extend the antenna (aerial) on a radio receiver, it snatches some of the electromagnetic energy passing by. Tune the radio into a station and an electronic circuit inside the radio selects only the program you want from all those that are broadcasting.
A college student in Wisconsin listens to a disc jockey in Jamaica play the latest rapso (calypso rap) music. A children’s advocacy group unites its geographically diverse members via private broadcast. A radio listener hears an ad for a computer printer and places an order immediately using the same medium on which he heard the ad. All of this is possible with Internet radio, the latest technological innovation in radio broadcasting since the business began in the early 1920s.
Internet radio has been around since the late 1990s. Traditional radio broadcasters have used the Internet to simulcast their programming. But, Internet radio is undergoing a revolution that will expand its reach from your desktop computer to access broadcasts anywhere, anytime, and expand its programming from traditional broadcasters to individuals, organizations and government.
Internet radio has no geographic limitations, so a broadcaster in Kuala Lumpur can be heard in Kansas on the Internet.
The potential for Internet radio is as vast as cyberspace itself (for example, Live365 offers more than 30,000 Internet radio broadcasts).
In comparison to traditional radio, Internet radio is not limited to audio. An Internet radio broadcast can be accompanied by photos or graphics, text and links, as well as interactivity, such as message boards and chat rooms.
This advancement allows a listener to do more than listen. In the example at the beginning of this article, a listener who hears an ad for a computer printer ordered that printer through a link on the Internet radio broadcast Web site. The relationship between advertisers and consumers becomes more interactive and intimate on Internet radio broadcasts. This expanded media capability could also be used in other ways.
The cost of getting "on the air" is less for an Internet broadcaster (see the next section, "Creating an Internet Radio Station"), and Internet radio can appeal to "micro-communities" of listeners focused on special music or interests.
Here at Scynet our goal is to help small Podcasters and Broadcasters achieve a worldwide audience to promote their content put products and services to the masses.
Scynet takes takes the hard work out of Internet syndication we do all of the work which lets you the Podcaster or Broadcaster concentrate on your show!
With our specially-designed smartphone app we put your show and content in the hands of the listener!Traditional syndication radio is expensive time consuming and very hard to get stations to pick up your program mini stations will charge you large sums of money for them to carry your program and that's on top of paying the traditional syndication Radio Network.
Will Scynet you skip the Radio Station, the large fees, and again the hard work it takes to get your show on traditional Radio Stations.
Sirius XM Radio syndication is even more expensive! We're talking tens of thousands of dollars a month and even though you have a broader audience you're still Limited to a certain segment of the world.
With internet radio syndication you are heard all over the world and like-minded people they're looking for your content or at your hands
Scynet runs just like a traditional Radio Station with a full automation playback system that times out our Radio programming and News so when the Listener hears our Network it sounds like a true Radio Network.
The only difference in our Network and traditional Radio Networks is we transmit via the Internet Scynet has over 10,000 hours of listening time which means more listeners and easier transmission.
Unlike other Internet Radio Stations we have unlimited bandwidth low overhead and low cost which means you get a quality service at little cost which will allow you to concentrate on your Podcast or Radio Show.